Dare To Be Selective
You Can’t Be All Things to All People and Win
Many people start their service business quite willing to accept just about anybody who will pay them. It’s easy to understand this approach when you’ve banked everything on this new enterprise. However, without discernment about the work you will and won’t accept, or clarity about your operating standards, the greater the likelihood you’ll find yourself boxed into unpleasant engagements down the line.
Some people say they’ll be selective later, once they’re up and running. We say get selective sooner! It will pay off. As seasoned entrepreneurs have learned, it is always more difficult to extract yourself from a difficult situation than to say “no” in the first place.
What do we mean by selective? Selective about what?
- Selective about the projects and clients you’ll agree to work with, and how and what they’ll pay you to receive your services.
- Selective about boundaries and policies that allow you to do your best work with the least amount of distraction and interference from unexpected situations.
We like to call this “The Way we Do Things Around Here.”
In this eBook, we offer 3 basic intake tools that can help you enjoy a smoother working relationship with the people you serve, and weed out those who are likely to be trouble down the line.
Pricing and Packaging: Even if you never show your pricing structure to prospective clients, outlining service package options is likely to help you shift from waffling uncertainty to confident clarity, and further insure you’re being correctly paid for your work.
Proposals: When appropriate, written proposals offer you a method through which to organize your thoughts, define the scope of a proposed project, outline objectives and provide information about pricing and important engagement criteria.
(eBook includes a Proposal Template)
Contracts: In some professions a contract or signed agreement is mandatory. In others it may be a matter of form. If a contract isn’t required in your profession, we strongly recommend you prepare an information sheet to review with new clients to let them know how you work, what you expect, and what they can expect.
Even if you are less formal in how you present your offer – and set expectations – you need to develop some basic operating practices and standards. The guidance in this eBook will get you going in the right direction!